One potentially lucrative business venture is that of creating content for online TV. Lately, we are seeing many people opting to access TV content over the Internet. So these are individuals who, rather than viewing TV in the traditional way (through the traditional TV set) are opting to access the same over the Internet, using a variety of computing devices. Out of this large number of people who are opting to access TV content over the Internet, it should be possible for you to get an audience for whatever online TV content you create. You just need to ensure that you create worthwhile content for online TV, and you can be assured that there would be a ready audience for it.
Admittedly, the challenge of creating content for online TV can seem daunting, especially if it not something you have attempted to do before. So you would be at a point where, yes, you know that it is a potentially lucrative venture, but you don’t even know where to start. If you are at that point, you are likely to find a step by step guide useful. And that is exactly what we will now proceed to give you – a step by step guide to creating content for online TV. So by the end of it all, you would have some insight on where to start and how to proceed with the task of creating content for online TV:
Start by identifying the audience you would be targeting
There are many different segments of society you can target with online TV content. You could, for instance, come up with content that is targeted at teens. Or you could come up with content that is targeted at college students. You could up with content that is targeted at young working professionals. Or you could come up with content that is targeted at older working professionals, who are nearing retirement… In terms of specific professions, you could come up with online TV content that is targeted at health professionals, educationists, legal professionals, law enforcement professionals… the list is endless. Just identify a target audience.
Of course, it would be a good idea for you to undertake some research, to identify the groups of people who are most likely to consider accessing TV content online. That is like where, for instance, you would find that teens and young working professionals are more likely to go online, in search of TV content, than older individuals/senior citizens. You are likely to be more successful if you create online TV content for an audience that goes online frequently — you know, an audience that is Internet-savvy. But sometimes, you find that competition for such audiences is stiff. So you find that in some cases, you are better off targeting an audience for which there is less competition (like that of older working professionals), even if the target audience would be smaller.
Make a decision on the specific type of content you would be focusing on
Having identified the audience you would be targeting, it should be easy for you to make a decision on the specific type of content to create. This is just a question of creating the type of content that would be attractive to that particular audience. Like if, for instance, you are targeting young working professionals, you may come up with content on career advancement, content on financial management, content on dating and marriage… and so on. The moment you have a target audience in mind, content ideas should really start streaming into your head.
Make a decision on how the business model you would be using
In this regard, you may decide, for instance, to set up your own online TV channel, through which you would be transmitting the content you create directly to viewers. Alternatively, you can opt for a business model where you would be selling the content you create to other people who already have established online TV channels.
If you are using your own channel, you can go further and opt to monetize it through ad revenue. Or you can opt to monetize your channel through subscriptions: where the viewers would be paying for the content directly. Or you can yet still opt for another model, where you present the content to viewers for free, but then request them to make ‘donations’ to keep it running…
Acquire the equipment you need for online TV content creation
The equipment in question here may include cameras, computers for editing the content, studio (and studio equipment)… and so on. You can opt to buy brand new equipment. Or you can opt to buy used equipment initially, and upgrade gradually. You can even opt to lease or hire the equipment from someone who possesses it. Or if you know someone who has suitable equipment for online TV content creation, yet he is not using it, you can opt to borrow it from them. Just ensure that you have the right equipment.
Put together the team you need to work with in online TV content creation
So this may be a question of putting up ads, inviting people to apply for the online TV content creation work. Or it may be a question of approaching people directly, and inviting them to work with you in online TV content creation (especially if they are individuals who are already competent in this type of work). The most important thing is to ensure that you have a good team: because your output is likely to be as good as your team.
Train the team you would be working with in online TV content creation
You first need to sell your vision for online TV content creation to the team. You need to get the team members to understand your vision, and to ‘buy’ into that vision. You also need to get each team member to understand what their role in the whole thing would be. Then you need to give them the skills and attitudes they need to discharge their responsibilities effectively.
Pilot the online TV content creation project
So the idea here is to create ‘trial’ content (for online TV), and see how smoothly things work. In the process, you may identify areas that need to ironed out, or gaps that need to be filled up. You would then be in a position to iron out those areas/fill up those gaps, before starting ‘serious’ work.
Start the actual online TV content creation work
After ironing out the issues or filling up the gaps identified in ‘pilot phase’ you can start the actual content creation work. The most important thing here is to ensure that you put systems and procedures in place, to ensure that the content produced is of a consistently high quality. After creating the content, you need to have system through which it is properly and thoroughly edited, before it is presented to the target audience.